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Founder-led botanical skincare
Founder-led botanical skincare

Beauty without the noise.

Thoughtfully chosen for the seasons of life you’re in.

We’ve already done the ingredient deep dive, questioned the claims, and met the founders. What’s left is beauty worth trusting.

Handpicked clean beauty from small, founder-led brands — vetted so you don’t have to.

Where would you like to begin?

Start where your skin is.

Whether you know exactly what you’re looking for, or only how your skin feels today — this is a place to begin.

No pressure. No overwhelm. Just a more considered way to find what fits.

Still not sure? Talk to a real person.Chat with a curator
The line we draw

Common across the beauty industry. Not in our curation.

We favour ingredients that earn their place — for the skin, for the planet, for the formula itself. Which means leaving out plenty that beauty still reaches for.

What we say no to matters just as much as what we say yes to.

1,700+ingredients Europe has already excluded. Where that list ends, ours begins.

Synthetic Fragrance

Undisclosed scent blends often hidden under one word: parfum.

Phenoxyethanol

A common preservative we choose to leave out.

PEGs

Ethoxylated ingredients used for texture and penetration.

Synthetic Polymers

Silicones, microplastics and other synthetic materials used for texture, slip or film-forming.

Sulfates

Strong foaming agents. Our brands reach for gentler surfactants.

Parabens

Common preservatives our brands formulate without.

Phthalates

Plasticisers, sometimes carried within fragrance..

Formaldehyde-Releasers

Preservatives that work by slowly releasing formaldehyde.

Community favourites

The formulas people come back for.

Most Loved

The ones that stay — part of the ritual when everything else comes and goes.

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Ready sets · YB Edits

A whole routine, already figured out.

Discover all edits →

A daily ritual rooted in nutrient-dense botanicals, thoughtfully edited to work beautifully together.

Featured brands

The people we’d vouch for.

Discover all brands →

The founders we trust. The formulas we use. The standards we believe beauty deserves.

LINNÉ
Skin Nutrition

LINNÉ

LINNÉ makes science-led, plant-powered skincare built on some of the most nutrient-dense botanicals in the world. Formulated to feed the skin and bring out its natural vitality.

Shop LINNÉ
OILAND
Ritual Aromatics

OILAND

Botanical roller rituals from Bali, blending aromatherapy, natural perfumery and crystal energy to support mood, balance and emotional well-being.

Shop OILAND
Wildcrafted Organics
Bio-Active

Wildcrafted Organics

Wildcrafted Organics blends Australian wildcrafted botanicals with high-performance plant actives — chosen to nourish deeply, replenish depleted skin and support visible renewal.

Shop Wildcrafted Organics
FIFTY7KIND
Plant Intelligence

FIFTY7KIND

FIFTY7KIND blends wildcrafted botanicals, organic infusions and high-performance actives into formulas made to support skin health, visible renewal and inner calm.

Shop FIFTY7KIND
What we stand for

Why we’re different.

We believe beauty should be considered in every detail — from the ingredients chosen for a formula to the materials that surround it. Our standards favour thoughtful formulation, transparency and a more intentional use of resources.

People-First Formulas

Made by founders who use their own products

Sourcing and Origin

Every ingredient has an origin. We believe it matters to know it.

Low-Waste Packaging

Glass where it works, recyclable where it can be

Founder-Led Brands

Behind every product is a person, not a portfolio.

Transparency Always

We go beyond the ingredient list to understand the formula.

Fragrance Integrity

You'll know what's in the scent, not just that there's a scent

In it with you

You don’t need more products. You need to come back to yourself.

Yunited Beauty began with a question I couldn’t stop asking: why did beauty so often leave me feeling like I wasn’t enough?

I spent years searching for products I could trust, founders I believed in and formulas that cared more about skin than marketing. Along the way, I realised the answer wasn’t another trend or another recommendation. It was learning to tune into what my skin needed instead of what the industry was telling me to want.

That’s why I created Yunited Beauty. Thoughtful products. Honest standards. Real rituals for real life.

— Anastassia T., YB Curator & Founder
The YB Journal

For the days when you're figuring it out as you go.

All journal entries →

Thoughts on skin, stress, hormones, rituals and the small things that help us come back to ourselves.

Come find Yu.

Join a small community of people who care what goes on their skin. Founder stories, considered rituals, and first word on what we add next — nothing noisy, only what’s worth knowing.

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